A quick guide on corporate gifting

A quick guide on corporate gifting

In as much as we hate to admit it, some of us dive in to the promotional products marketing without actually knowing what or how to do it. This is the cause of downfalls, although a few, but still avoidable ones. If you want to ace this process and prevent possible issues regarding corporate gifting, then you should check this quick guide.

Corporate Gifts

Corporate gifts are basically any kind of product that can be offered to your clients as gifts. Somehow, you can just go ahead and offer something really meaningful to your clients or not. You may offer something without any means of promotional at all. This could be food or items that they can have during special occasions or as rewards. However, corporate gifts these days are greatly tied with being promotional too.

Well, there is nothing wrong with corporate gifts being promotional in a way, since after all they come from the company. Adding a bit of promotional name or attachment would not hurt at all. In fact it is wise and strategic.

The only thing is for it to work is that they shouldn’t be too promotional. They should at least be enough that you have your name or logo elegantly placed on it – there’s an emphasis on elegance since your employees and loyal customers deserve them.

So to get started what are the things you should note as a company or marketer who is just starting out with corporate gifting? Well, you can start with these steps:

1. Do Market Research

Market research is crucial when attempting to give cheap corporate gifts or even meaningful ones. This is because you want to offer something that is relevant to your client’s needs or situation. Without offering such relevance you are just offering a product that might be thrown out to the thrash bin. You want to connect with them in a way so that they will appreciate the product and hopefully use it on a regular basis.

2. Choose the right quality

Quality is king although we are not saying that cheap corporate gifts could not become good quality. It is more like finding the right piece of materials and built and picking the ones that last as items to offer for your brand.

Basically, what you want to note with quality is finding the right supplier who can provide you the quality products that you need. If you offer something really bad or cheap, then the quality is doomed or affected. This is why you want to consider products that came from reputable and effective promotional suppliers.

Basically, there should be a separate article for finding the right promo product supplier. If you are able to get into the right supplier you will surely have an easier and even affordable life. Speaking of prices, the next step is…

3. Go for Wholesale deals

What are wholesale deals? Well this is your gateway to obtain cheap corporate gifts. With wholesale deals you are able to build more products but at a price that is affordable. You basically get a lesser price per piece every time you order more from a supplier. Once again, not all suppliers offer these, so you may want to check out these suppliers that offer them.